- "Graphic Design is an ongoing examination/conversation between the dynamics of personal exploration and professional practice" - Matt Owens, Volumeone.
- What is it that makes you, you? You need to establish the thing which separates you from the masses.
Three ways to determine an effective design practice
- Appropriateness of response,
- Quality of Resolution, - reflecting your ambitions
- Meeting the deadline. - a good brief is one which comes in on time
Appropriateness of Response
- What is the Problem?
- Who is the Audience?
- What is the Context?
- What is the Method of Delivery?
What is a Problem?
- Are you being asked to do something? Professional Standpoint
- Is it something that you want to do? Personal Standpoint
It comes down to your own personal preferences
- Persuade, inform, ask questions, make a statement, give an order, deliver and instruction, make some laugh/cry?
- What function is it going to perform?
What is your Rationale?
- What are you doing, and why are you doing it?
- You're doing it because you want to do it? Or are you doing it because you have to do it?
What's the way you work, under the Rationale?
- Concept driven
- Idea driven
- Research driven
However, it's not always one, or the other. One is not always more important than the other.
Define what your practice is about, under the Rationale
- Audience driven
- Context driven
- Media driven
Creating Briefs and choosing work, under the Rationale
- Creative driven, a chance to create something extremely creative, and work with creative people
- Ethical connection, being able to associate with their aims and ambitions
- Commercially driven, soullessness - for the money.
Where do you sit within this? - if you don't position yourself within these, someone else will.
What are your outputs, how does your practice reflect the Rationale? What are your methods
- Handmade
- Digital
- Lens Based
What are your dimensional abilities work with the Rationale?
- 2-Dimensional - Digital, flat
- 3-Dimensional - Object,
- 4-Dimensional - Time, movement, sequential development. a set series.
Quality of Resolution
- Depth of appropriate research
- Breadth of initial ideas
- Selection of potential solutions
- Thorough visual development
- Attention to detail/crafting
- Clarity of presentation
Within that, we're also looking at Type and Or Image
- Do you work with one more than the other?
- You begin to develop your signature, something which is distinguishable as your own, using type and image
Is The Media the Message?
Tone of Voice
- Do you like humouring your work? Is it funny?
- Are you someone who is very authoritative?
- Is it appropriate for the situation?
It comes down to two key things which makes it better, what makes you, you
- Try it,
- Test it,
- Make it better.
Remember to play, that is what will keep you moving forward.
Collaboration
- The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential.
- With other designers, with other people of different professions.
- Collaboration is not the same as group work.
- Using other people's skill sets to help you produce the best work possible.
Meeting the Deadline
- Time management,
- Project management,
- the is the key skill to develop,
- being able to hand in the best thing you can, however, when you hand it in, you know you could do better.
Message, Communication Clarity and Context
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Creativity concept ideas
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Skills, organisation, discipline, and commitment - These three things will help you create the perfect piece of work.
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Boundaries, Limitations, Rules and Time - These thing will stop you getting there.
Are the boundaries, limitations rules and time set by the industry? or are they set by yourselves?
An Effective Design Practice.
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